Every designer has their own process, shaped by experience, personality, and the problems they solve. Here's how I approach creative challenges.
Research and Understanding
I start every project by understanding the problem deeply. Who are the users? What are their pain points? What constraints exist? This research phase prevents solving the wrong problem beautifully.
Divergent Exploration
With understanding comes exploration. I deliberately explore diverse directions—some safe, some wild. This divergent phase is about possibilities, not solutions. Sketching, mood boards, and quick prototypes help explore the solution space.
Convergent Refinement
After exploration comes focus. I evaluate directions against project goals, feasibility, and user needs. The best ideas get refined, tested, and iterated. This is where rough concepts become polished solutions.
Execution and Details
The final phase is execution—where details matter. Proper spacing, perfect alignment, smooth transitions, and thoughtful interactions. This craft elevates good work to great work.
Conclusion
A solid process doesn't constrain creativity—it channels it. By alternating between divergent exploration and convergent refinement, we can be both creative and effective.