2024 Campaigns Four campaigns, four different problems — art direction for launches, festivals and cultural moments.
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Torrocks Brand infrastructure for a creative agency — including a generative identity system that works without a designer in the room.
Krea A visual language for furniture made for the way Indian homes actually live — sketched, layered and warm.
Mononym Brand identity.
Librivox Audiobook Covers Self-initiated art direction for a free audiobook library — five books, five completely different answers.
Evee Home Electronics Brand identity for a home electronics company.
Byosync An identity for face-payment infrastructure — institutional credibility and human delight in one mark.
Betterpack Naming and identity for a food-packaging brand — where the tagline came before the name.
Gluelabs A name and identity that let a tape manufacturer grow past tape.
MKU An information design system for a defence manufacturer — hierarchy for products that stop bullets.
Aksion Brand identity.
Tuwaiq Armour A joint-venture identity built from the one thing both companies chose — the mountain.
MKU Environmental Branding Environmental branding and wayfinding.
Aimtrex Brand identity.
Autolac Strategy, identity and wayfinding for an industrial supplier — a brand built to survive the factory floor.