Gluelabs
A name and identity that let a tape manufacturer grow past tape.
Onecliq split its tape manufacturing into a standalone brand. The name had one constraint: it couldn't trap the business in a single product category. Gluelabs names the space without being enslaved to it — and its lab mentality is in the name. Registered within seven months, unchallenged.
Designed for the shelf
Counter visibility was the real brief. Ground-level research with the sales team shaped an identity that reads distinctly at shelf distance — fresh without being loud, trustworthy without being boring — while retaining enough of Onecliq to feel like family.
Credits
- Client
- Onecliq
- Naming & Design
- Ashu Sharma
- Disciplines
- Brand Naming, Logo Design, Brand Identity, Packaging
- Year
- 2024