Torrocks
Brand infrastructure for a creative agency — including a generative identity system that works without a designer in the room.
Torrocks had a mark and nothing else — no system, no rules, no visual logic for how the brand should behave. The commission was to build the missing infrastructure: corporate and promotional identity, a social media system, icon and colour systems, and presentation templates.
At its centre sits a generative identity system: a set of structured prompting parameters that lets anyone on the team produce fresh, on-brand image assets in real time, keeping the brand coherent at the speed an agency actually publishes.
Rules that produce outputs
The system draws on rule-based and parametric identity thinking — a brand defined by constraints that generate infinite outputs without losing coherence, rather than a fixed library of assets that goes stale.
The brand stays coherent even when a designer isn't in the room.
Credits
- Client
- Torrocks
- Design
- Ashu Sharma
- Disciplines
- Brand Identity, Generative Identity, Social Identity, Design Systems
- Year
- 2024