2024 Campaigns

Opening

Not every project is a system. Some are a specific moment — a launch, a festival, a cultural gesture. These are four of those moments from 2024.

Torrocks × Plated Project — Diwali Corporate Gifting

Torrocks wanted to give something that wasn't generic.

The answer: a collaboration with Plated Project to make three series of original paintings for Diwali corporate gifting. The work covered the full arc — concept development, defining the art style with the team, iterative sketching, revisions, final execution.

The approach was deliberately traditional. Digital tools used to produce something that looks and feels physically painted — brush texture, pigment depth, the slight imprecision of a hand. Not digital-clean. The final paintings carried it.

MKU Diwali

A 3D animation for MKU's Diwali social media.

The brief was simple: original, on-brand, good. The brief was met.

Onecliq — Craft Awareness Campaign

Onecliq wanted to communicate something specific: the care that goes into how they design, test, and manufacture their products.

The primary medium wasn't digital. It was the master carton — the box that retailers and distributors actually handle. The art direction was built around a tiling logic: boxes stacked side by side continue a single pattern. The image only completes itself across multiple units.

The campaign lived physically first, digitally second. That constraint made it more interesting than a standard social campaign would have been.

Krea Launch — Social Media

Social media content for the Krea launch, built directly from the social identity system developed for the brand.

The launch was the proof of concept. The system worked.

What I Actually Think About It

The Onecliq carton project is the one I think about most. The idea that the packaging itself is the campaign — that the art direction rewards people who stack boxes correctly — is the kind of constraint that sounds limiting and ends up being freeing. The medium became the concept. That's always the best outcome.