2024 Campaigns
Four campaigns, four different problems — art direction for launches, festivals and cultural moments.
A year of campaign work across four clients — Diwali gifting for Torrocks, festive 3D animation for MKU, a craft-awareness campaign for Onecliq built on its own shipping cartons, and launch content for Krea.
Each brief asked for a different medium: original paintings, animation, packaging that tiles into a single continuous image, and a social system put to work for the first time.
Painted, not rendered
For Torrocks, three series of original paintings were developed with Plated Project for Diwali corporate gifting — digital tools used to produce work that reads as physically painted, with brush texture and pigment depth intact.
The medium became the concept — packaging that rewards being stacked correctly.
The carton as the campaign
Onecliq's campaign lived on the master carton rather than on a feed. The art direction follows a tiling logic: boxes stacked side by side continue one pattern, and the image only completes itself across multiple units. The campaign existed physically first, digitally second.
Credits
- Clients
- Torrocks, MKU, Onecliq, Krea
- Design & Art Direction
- Ashu Sharma
- Collaborators
- Plated Project
- Disciplines
- Art Direction, 3D Animation, Campaign Design, Illustration, Packaging
- Year
- 2024