MKU
An information design system for a defence manufacturer — hierarchy for products that stop bullets.
MKU makes ballistic helmets and armour, but its catalogues gave a market-first innovation and a standard knee pad identical treatment. The commission rebuilt the entire information system — brochures, catalogues, website, presentations and exhibition materials — around a single classification: is this product a Highlight or a Standard?
Hierarchy as a system
That one fork determines everything: Standard products get clean, consistent, white-background layouts; Highlight products get full spreads with room to assert themselves. Spec tables share one architecture across every category, so a reader builds the mental model once and applies it everywhere.
When everything is equally important, nothing is.
Features explained, not symbolised
The Smart Trinity feature system was redesigned with a diagram layer — the most important features are shown doing what they do, instead of hiding behind abstract icons. The references weren't other defence brands but pharmaceutical packaging and airport wayfinding: complex information that feels trustworthy and fast.
Credits
- Client
- MKU
- Design
- Ashu Sharma
- Disciplines
- Information Design, Brand Identity, System Design, Art Direction
- Year
- 2024