Autolac
Strategy, identity and wayfinding for an industrial supplier — a brand built to survive the factory floor.
Autolac supplies industrial materials and components, and knows its industry cold. The brand said none of that. The work closed the gap: strategy and positioning around the future-ready supplier, a full identity system built for longevity, presentation templates, promotional graphics, and wayfinding for the spaces where Autolac's people actually work.
Neither sterile nor loud
Industrial brands default to clinical sterility or aggressive machismo; neither communicates reliability. The references here were infrastructure — bridges, rail, tools that have looked trustworthy for decades — the visual language of something you'd expect to still be there in twenty years.
Tested against the real world
The system was designed for the loading dock, the shipment label and the factory wall, not the presentation slide. Testing in physical contexts changed decisions that would have looked fine on screen and failed in production.
Credits
- Client
- Autolac
- Strategy & Design
- Ashu Sharma
- Disciplines
- Brand Strategy, Brand Identity, Environmental Branding, Wayfinding
- Year
- 2024