Betterpack
Naming and identity for a food-packaging brand — where the tagline came before the name.
Onecliq's second new brand, entering food and restaurant packaging. The naming ran backwards: first the tagline — a better way to pack — then the name that followed directly from it. Betterpack says what it does, claims its improvement, and hands the brand a value to live up to.
A logo with material logic
The mark derives its form language from how the plastic plates are actually manufactured. The type treatment sits deliberately at the friendly end of the spectrum — italicised, soft, rounded — because when food goes into your containers, the brand has to communicate safety and comfort first.
Credits
- Client
- Onecliq
- Naming & Design
- Ashu Sharma
- Disciplines
- Brand Naming, Logo Design, Brand Identity, Packaging
- Year
- 2024